Jefferson Athletics Reveals New Branding at Ram Madness

Jefferson Athletics Reveals New Branding at Ram Madness

PHOTO GALLERY
PHILADELPHIA – The Jefferson (Philadelphia University + Thomas Jefferson University) Athletic Department unveiled its new athletic branding and colors after the integration of the two school this past summer. The news was announced at Jefferson's Ram Madness, a pep rally to kick off the basketball season on Thursday evening from the Gallagher Center.

COLOR PALETTE
The Jefferson Rams color scheme is a simplified version of the Jefferson color palette. The athletic identity system is energized by the incorporation of the volt green, while keeping the Jefferson blues as a primary.

The primary colors are Rams Dark Blue and Rams Light Blue with Volt Green as a secondary color.

PRIMARY LOGO
The primary logo represents the entire Jefferson Rams Athletic Department, not just one team. It is an identity the school can rally behind, that reflects the spirit and tenacity of the organization. The version used inside this story is a reverse of the primary logo.

WEBSITE
The athletic website is currently being redesigned by PrestoSports and will reflect the new brand.

CONTACT
Please contact Patrick Shatkus, Director of Athletic Communications at (215) 951-2852 or at shatkusp@philau.edu for logo requests.

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